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  1. Target Adds Product Search to App in Time for Black Friday

    Once they are there, the product is mapped to an aisle location, which can be accessed on an in-app map. As soon as the consumer is in-store, the app automatically switches into geo-fencing mode, allowing for personalized location-based information.

  2. Google Maps Adds New Features and Brighter Colors

    Now, mobile users can gain instant access to images, reviews, ratings, and more for a particular location. Google Maps will display a pickup time as well as estimated price based on location. In order to better serve its mobile customers and...

  3. "Which Update?" Is the Wrong Question

    But do you see what happened there, if you focused on looking just to what the update itself was defined to do you’d be looking in entirely the wrong location for the issue. With the combinations of Google Updates taking places within short periods...

  4. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is useful way to provide useful location information in search. Location extensions are an effective way to get people to your store, to increase offline conversions. If nothing less, location information is an ostensible...

  5. Manage Asia derivative risk locally, says Bank of England

    Should it be close to the location at which the trade which gives rise to that risk is conducted? Offshore booking may result in weak regulatory oversight – UK regulator Banks in Asia should book and manage transactions closer to home as it leads...

  6. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  7. New role for Okazawa at BNPP, and other recent job moves

    Credit Suisse has appointed Benjamin Cavalli as managing director and market area head, South-east Asia and head of Singapore location for its private banking business. BNP Paribas has appointed Kyoya Okazawa as head of equity derivatives...

  8. Shanghai RMB crude contract faces margin and legal hurdles

    But he says that in the event of a dispute, what is more important is the location the case is decided in rather than the legal system the contract is drawn up in. The long-delayed Chinese crude oil futures contract is set to be launched at the end...

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  9. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...