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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Are the directory pages designed to pass PageRank through to the location pages efficiently? What tools exist that will allow for easy updating and maintenance of location information?

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Then for a period of time, said Yu, the results became location-sensitive by device, and now, a huge percentage varies from desktop to smartphone. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data...