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  1. "Which Update?" Is the Wrong Question

    But do you see what happened there, if you focused on looking just to what the update itself was defined to do you’d be looking in entirely the wrong location for the issue. With the combinations of Google Updates taking places within short periods...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is useful way to provide useful location information in search. Location extensions are an effective way to get people to your store, to increase offline conversions. If nothing less, location information is an ostensible...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic These four major online channelsare: Search engines Comparison websites Hotel booking engine websites

  4. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  5. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. You should claim and optimize your listings on Google+ and add location-specific images and videos. With 72 percent of consumers searching for local information on a...

  6. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads...

  7. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.