To get around this limitation, DSPs can turn to their own data to leverage an individual's last known geo-location. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange...
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in...
The update will allow users to access the personal assistant features offered by the Now platform, such as weather, scheduling, and live updates on information such as flights, traffic, and other location-specific data.
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature...
In survey after survey, smartphone users want to know if a close physical location is open. Content for these types of searches should include basic contact information – address, phone number and operating hours – as well as a short description of...
These included strong purchase intent among UK and U.S.mobile users and the significant role that location, research, and lifestyle play in mobile purchase decisions. Location High Priority, but for Different Reasons
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
On the user side, Facebook is back and forth on Places, check-ins and other location features. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume.
Twitter advertisers will be able to specify the keywords they wish to initiate a promoted tweet, as well as specifying the geographic location, gender, and client being used, to reach their audience, Malhotra added.
Location-Specific Searches Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will Google Glass even make a ripple in online marketing?
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from...
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
Location To learn how to add schema location markup check out Carrie Hill's step-by-step article. Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use...
However, in order for a user to see these enhanced results, they must search for that company by name and location, requiring that they already know the brand. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to...
At the opposite end of the floor, Yext helped its customers with location information software and had a cache of swag to help visitors recall the company’s name. At SES New York, networking was a major priority for most of the attendees.
You can filter not only by keywords, but also location and company, to name a few. Well, maybe you're thinking about link building the wrong way. Try thinking about link building as a way to build value and loyalty with people in your vertical.
The video count information in the trailer location might differ from what is seen on the watch page, owing to the different timing of data updates in each location. Essentially, YouTube is working to help advertisers better engage their target...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. This will be the first time that this many Meetup groups of marketing professionals, brand...
Invariably, they would land on that professor's bio page, which listed office location, phone number, and hours. Do you measure bounces or a bounce rate for visitors to your website? Do you consider the metric good or bad?
