Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material: When investing resources in localizing your app, be sure to know your target audience.
Focus more on the different cultures in a region when you’re localizing content and strategizing. Your rankings are up, traffic is up, and conversions are looking good. But something is seriously amiss abroad.
But without creating a strategy for localizing brand messages to these markets, retailers put these benefits at risk. Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher...
An ongoing battle cry in the world of mobile local search is how location targeting can boost performance and bring higher premiums to mobile ads. That goes for both search and display ads, and represents a growing batch of mobile ad networks and...
Localizing the posts and encouraging interaction with your circles is key. Content recommended by friends and acquaintances is often more relevant than content from strangers, according to Google. Assuming Google+ continues to gain traction...
Localizing your website is the number one tip for going global. If you're localizing on your own, freelance translators can be found online. With more than 73 percent of Internet users searching the web in a language other than English, the jump...
They’ve started using a vendor to assure an extra step in translation and localizing content when they need it. Sheridan used the example of Match.com’s Japan site to highlight the importance of user behaviour in localizing content.
It’s also established wisdom that if you’re looking at localizing sites for a country with more than one official language, then you’ll need sites for every language (e.g. Last week here at Search Engine Watch, Dave Davies raised some key points...
Localizing SEO Efforts "Give unto Caesar what is Caesar's" was the mantra of the old Roman Empire. It meant that the central government, in the form of the Emperor, would get paid for its work, and all else remained with the states.
Localizing Your Website: How to Simplify a Huge Project It was time for me to brush up on my statistics and remind myself of the key numbers of international search -- and even I was shocked. Since I last looked, things had moved on at speed.
Reduce the mammoth task of localizing every page on your site by using these simple strategies. Localizing Your Website: How to Simplify a Huge Project by Christian Arno Here's a recap of this week's columns and news stories for the week of Jan.to...
However, the job of localizing a website is no small task. Luckily, though, the mammoth task of localizing every page on your site for 10, 20, or 40 different websites can be reduced with a couple of simple strategies.
This is more about how you think about "localizing" things for your customers. Many companies have blown their chances by making relatively simple, avoidable mistakes. Yet the web should make it easier because it's so much quicker and less...
Embracing the Nation -- Why Localizing by Country Works The comparatively small amount of content and, consequently, competition for keywords in languages other than English means that you can get your localized foreign language sites to rank...
ClickZ When localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. With threats from Apple and Facebook, Google has targeted video, mobile and social networking...
While there are few by-products of imperialism that anyone would want to sing the praises of, one interesting result of the "age of colonialism" has been the spreading of various languages around the world.
Localizing Websites: Why it Pays to Target Countries and Not Languages What prevented me for so many years from writing blogs and other columns was my fear that what I said today wouldn't be good tomorrow, so why bother?
The geolocation service could start with localizing events, as Facebook recently acquired events check-in service Hot Potato and hired its founder, Justin Shaffer, now rumored to be moving to Facebook's headquarters in Palo Alto to head the...
Localizing Websites: Why it Pays to Target Countries and Not Languages Let's be frank, any SEO specialist who is regarded as an expert in their field will tell you, in their bar moments, about their catastrophic past errors.
In a struggling economy, it seems obvious that the best course of action for any business that wants to expand, or indeed survive, is to look at markets outside of their local area. Not only does export open up your product to a larger number of...
