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Localized Websites

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Local searchers fully expect a rich, engaging, and high-quality experience, yet many localized pages fail to deliver.

  2. Linking From Within: How to Generate Links Through Existing Relationships

    Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer. When I brainstorm with colleagues about their approach to link building, the most common starting...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. The new German site includes the localized descriptions and information on 58,000...

  4. How to Run Foreign Language PPC Campaigns

    If you have fully localized and optimized foreign language websites, you may have your diligently researched keywords all ready to go. A recent study conducted across the European Union found that more than half of Internet users visited foreign...

  5. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Choose a Network That Specializes in Localized Content They provide options for targeting content channels, such as news and sports, but don’t permit advertisers to choose specific websites. Much has been written about Google mobile search ads...

  6. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Their Russian website produced the most remarkable results, with hits skyrocketing from 30,000 to over 1 million in just 18 months, but all their localized sites contribute to their overall success – of their $24.6 million (U.S.turnover, $17.2...