Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer. When I brainstorm with colleagues about their approach to link building, the most common starting...
Remember that since the Venice update even generic terms with no location indicated in the query bring up localized result. They’re the pages that have to rank for localized terms. Engage with local celebrities and hyper local websites – in London...
Display Ads, Localized Info and Deals Critical for Successful Monetization Develop Tailored Strategies to Drive Traffic to Mobile Websites As mobile consumers now largely find business websites through utility/comparison, local directory and...
Example of a localized subdomains: http://local-extension.example.domain-extension Simply put, when used correctly, this specification element helps Google index and serve the localized version of your content to users who require an alternate...
That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. The new German site includes the localized descriptions and information on 58,000...
As Google+ continues to gain traction, Google is well attuned for filtering through the noise to find the signals that can be localized and served up in any number of Google web properties. And Google’s search snippet improvements have all but...
YouTube Rolls out Localized Domains YouTube has rolled out localized domains in Indonesia and Malaysia. As part of Google’s goal to roll out localized YouTube sites internationally, the video sharing site has launched in Indonesia targeting 237...
Care should be taken when choosing keywords for localized websites however. Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages (if they ever were).
If you have fully localized and optimized foreign language websites, you may have your diligently researched keywords all ready to go. A recent study conducted across the European Union found that more than half of Internet users visited foreign...
If your optimization creates localized lift and destabilizes conversion events on other areas of your site, you’re really seeing a shift. In a post-Panda world, Google revealed websites with better user experience (those that are optimized) perform...
Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers) are present in ad copy.xAd and Duda Mobile meanwhile report high call rates from...
Determine in advance, if you plan on keeping wireframes the same across all languages; establish clear guidelines for style, script size, word or character count; and leave space in your original language layout for localized text length variation.
Choose a Network That Specializes in Localized Content They provide options for targeting content channels, such as news and sports, but don’t permit advertisers to choose specific websites. Much has been written about Google mobile search ads...
They saw rapid returns on their foreign language websites – their Danish site delivered a full return on investment in less than two months, while they saw a 300 percent overall traffic increase after launching their localized websites.
When you give things away, you have the opportunity to create a perfect storm of localized news buzz from a national press release, send lips flapping and digits texting on social media venues, and add lots of news prospects to your email...
Their Russian website produced the most remarkable results, with hits skyrocketing from 30,000 to over 1 million in just 18 months, but all their localized sites contribute to their overall success – of their $24.6 million (U.S.turnover, $17.2...
Admittedly, Facebook currently supports 72 languages (including such novelties as ‘English (Upside Down)’, ‘English (Pirate)’ and ‘Leet Speak’ (for the true geeks), but seeing as Google+ is still in beta testing, it’s safe to assume that once it...
Rolling out a host of localized websites for dozens of target countries is a smart business move for anyone involved in e-commerce (considering that two-thirds of those online are not native English-speakers, and that more than 70 percent of...
Ways To Rank Better TODAY In The Localized SERPs - SEO.com These three words have been repeated ad nauseum over the past few days, and it's not just because blogs and mainstream media websites have bothered to check their thesaurus for an original...
These days, if your website has any less than 20 localized sites catering for different countries and languages, then it isn't a truly global website. Every forward-thinking e-commerce site eventually will be mirrored by a host of localized...
