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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Local searchers fully expect a rich, engaging, and high-quality experience, yet many localized pages fail to deliver.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    This change in device often indicates more localized purpose. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various...

  4. Linking From Within: How to Generate Links Through Existing Relationships

    Example: I had a conversation recently with a national software company that partners with hundreds of localized businesses for a joint special offer. When I brainstorm with colleagues about their approach to link building, the most common starting...