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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tools exist to help localize existing content? Are there tools to localize content being published? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your budget is really tight, localize it to your city, state, or region. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Step 6: Mobilize, Localize, and Socialize Your Content and People You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more revenue, by attending to the native user experience of other countries worldwide. It would be a waste of resources to localize for...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Localize your message. But without creating a strategy for localizing brand messages to these markets, retailers put these benefits at risk. If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss...

  6. How to Launch an English Only Global Search Marketing Campaign

    Who knows, your learnings gained from testing may even make it worthwhile to localize, oops, I mean “localise”. In other words: don’t skimp out on localization and translation. Several businesses would like to implement search marketing abroad but...

  7. 4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising

    Having access to an actual keyboard makes it much easier to type longer keywords, in addition to not having GPS functionality to localize the search. Approximately 100 million tablets and smartphones are in the marketplace.

  8. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Localization: Direct translations of English keywords into other languages are rarely correct, you need local expertise to assess and localize your keywords. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM...