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  1. Nuances of Spanish Language Search Marketing

    A Spaniard from Spain won't provide you the best cultural localization tactics for Mexico or Peru and vice versa. The many variations of Spanish make it important and a little more difficult for search marketing when it comes to translations and...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Localization and Personalization As the connection with individual customers becomes a priority for most businesses and brands, localization and personalization become paramount to yielding optimum results from investments in search, social media...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The process of doing this is called localization. Find out which countries your app is most popular in to determine the biggest impact for your localization efforts. You do have to consider the incremental downloads and revenue you can gain from...

  4. BlueGlass Acquires Idealizer, Secures European Hub

    Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what BlueGlass does in the U.S.but also bring expertise in localization, internationalization and a European network of...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    When retailers develop strategies for entering new markets, they need to pay special attention to content localization if they are to succeed. The product localization work was extensive. To perfect localization, brands have to partner with...

  6. The Growing Importance of International Mobile Search

    Many businesses have recognized the importance of issues such as localization and international SEO. For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language...