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  1. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names...

  4. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In a new webmaster help video, Google's Matt Cutts discusses whether an identical algorithm is applied to all search results, or if there are different algorithms that apply to different search results based on things such as freshness, backlinks...

  5. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    In the latest webmaster help video from Google's Matt Cutts, he addresses how Google handles duplicate content, and when it can negatively impact your search rankings. Cutts does caution against local directory types of websites that list masses of...