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Local Vertical Challenge

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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Ensuring that you're well-optimized for Google+ Local in general is the main concern and you can get started via the Google Places for Businesses site. According to a 2012 study from Google and Ipsos, 94 percent of smartphone owners look for local...

  2. Linking From Within: How to Generate Links Through Existing Relationships

    All of these local businesses were mentioning the software, but not linking back to the site. These local businesses all had solid domains and appeared to be receiving sizable traffic volume. While this approach is certainly valid and should not be...

  3. Making Big Data Smart: A 360-Degree Online View of a Business

    The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. But the challenges associated with big data, such as disparate data streams and incomplete data sets, can be real barriers...

  4. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Crowdsourcing local content is a way to generate content from multiple geographies and vertical industries, like restaurants and travel, but it has limitations. With competing streams of data sources, developers must be able to filter data noise...

  5. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  6. Incorporating Geo-Targeting into Your Link Building

    The indicators on the linking page or site that are geographical can help enforce your local relevance. If local search is important, then by design, geo-localized link building is important, too. While most verticals should be on your long-term to...

  7. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Although opportunities are ripe and plentiful if you know where to look, determining and prioritizing actionable insights from an enormous data store of information is a constant challenge. If your brand is in a B2C vertical, reserving a Twitter...

  8. Mobile Search Discovers a New Path: mobilepeople

    It's a sizeable data challenge, but one that can be tackled with local content sources -- something that mobilepeople has a proven ability to nail down. The company is positioning this as a source of mobile distribution for any source of local or...

  9. SearchDay | Judging PPC Performance

    VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing...

  10. The Local Advertiser of Today and Tomorrow

    Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation. I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space.

  11. SearchDay: Creative Messaging in a Direct Response World

    Link Building Ideas for Local Auto Dealers LINK LOVE The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. In 2009, local online ad spending is projected to grow another 40...

  12. GenieKnows Its Verticals

    Local search is probably the most important vertical, both for GenieKnows and for search engine users. We started with the choices surrounding going vertical. GenieKnows Local In a bid to differentiate itself from other search engines and to appeal...

  13. SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?

    Black, White, and Blue All Over» VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical marketsThe LA Times is in the midst of an aggressive online product rollout. Optimization by Numbers» OUTSOURCED: The inside...