All of these local businesses were mentioning the software, but not linking back to the site. These local businesses all had solid domains and appeared to be receiving sizable traffic volume. While this approach is certainly valid and should not be...
The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. But the challenges associated with big data, such as disparate data streams and incomplete data sets, can be real barriers...
Either way, the data challenge mobile search engines ultimately face is that user led direct intention signals (i.e.the query string) are diminishing whilst the devices themselves hold the technological capability to send many many more contextual...
Crowdsourcing local content is a way to generate content from multiple geographies and vertical industries, like restaurants and travel, but it has limitations. With competing streams of data sources, developers must be able to filter data noise...
Wells recommends the Local + Social session on Day 2. The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing...
Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...
For instance, the Taiwan center specializes in vertical search from sports, celebrities, blogs, and forums, while engineers at the China center focus on mobile apps across Yahoo. Yahoo will work with Microsoft to be the dominant player in the 45...
Vertical Leap Blog The Challenge of Parenting Single-Keyword Ad Groups by Thi Thumasathit Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Someday - Understanding Google Maps & Local Search
The indicators on the linking page or site that are geographical can help enforce your local relevance. If local search is important, then by design, geo-localized link building is important, too. While most verticals should be on your long-term to...
Google Simplifies Local Search Control By Danny Goodwin Google is adding a "Change location" link to the left panel on its search results pages, making it easier for searchers to find local businesses and provide an accurate location setting.
Although opportunities are ripe and plentiful if you know where to look, determining and prioritizing actionable insights from an enormous data store of information is a constant challenge. If your brand is in a B2C vertical, reserving a Twitter...
Local search is one of the most underutilized and least understood digital marketing strategies, even though it's one of the most cost effective. The festival is packed with sessions covering PPC management, keyword research, search engine...
It's a sizeable data challenge, but one that can be tackled with local content sources -- something that mobilepeople has a proven ability to nail down. The company is positioning this as a source of mobile distribution for any source of local or...
VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing...
Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation. I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space.
Link Building Ideas for Local Auto Dealers LINK LOVE The beauty of certain industries -- and the challenge -- is they're international, national, and local all at the same time. In 2009, local online ad spending is projected to grow another 40...
Local search is probably the most important vertical, both for GenieKnows and for search engine users. We started with the choices surrounding going vertical. GenieKnows Local In a bid to differentiate itself from other search engines and to appeal...
Black, White, and Blue All Over» VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical marketsThe LA Times is in the midst of an aggressive online product rollout. Optimization by Numbers» OUTSOURCED: The inside...
Google Maps User Reviews to NeighborhoodsGoogle Maps and Google Earth are teaming up to provide User Reviews and refinement by Neighborhood in local search results. Local & Mobile Search Vertical & Specialty Search
SEW Experts: 5 Ways to Discover Link Building IdeasComing up with great link building ideas can be a challenge. Vertical & Specialty Search Local.com Has High Hopes for Beefed Up Sales Team, ClickZ News
