The intersecting points of Web 2.0 and local search were spotlighted throughout The Kelsey Group's Drilling Down on Local '07 conference late last month. The show took place in Santa Clara, Calif.a stone's throw from Google, Yahoo and Microsoft's...
Idearc Launches TV Campaign The local search space is heating up, and now one player is moving the fight to TV. IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local...
Idearc Launches TV CampaignThe local search space is heating up, and now one player is moving the fight to TV. ZipLocal Brings Local Search 2.0 to CanadaThe site is a combination of Citysearch and Yellow Pages, with a lot of neat functionality, and...
After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference (and catching up with other things), it's (finally) time to recap the biggest theme I took away from the show; local video advertising.
Local search? But search will certainly play its part in pulling the big TV ad spend away into new areas of advertising. Interesting news about Google investing in a local Chinese search engine, as a means to finally book profits earned in China.
WeatherBug is an interesting service that brings you local weather from more than 6,000 weather stations, with a search box that lets you get results from five major search engines. Local Weather + 5 Search Engines = WeatherBug SearchDay, March 19...
The company plans to award a projection TV system to the winner. Citysearch homes in on local ads News.com, March 10, 2003 http://news.com.com/2100-1024-991731.html Want a geographically local audience in the US via search?
Local Ads/Billboards TV News TV Shows (non-news) A study that monitored 74 people over four days during the Fall of 2000 shows that Americans need answers to four questions per day, spend nearly 9 hours per week looking for those answers, online or...
