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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent Online local directories: 15 percent Local radio advertising: 2 percent They are likely coming from the Yellow Pages and local networking. As always, there are contradicting viewpoints on small business SEO and the...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. TV watching has recently been outpaced by digital consumption. The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. One-third of tablet users do indeed look for information related to their location – be it local events, area...