Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering...
46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. What local searchers are looking for are businesses that provide the products and services they're looking for.
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. ComScore has administered the study each of the...
Kelly Services/TMP Directional Marketing ARS & Rescue Rooter/TMP Directional Marketing Best Use of Local Search Best Business-to-Business Search Marketing Campaign All Metals & Forge/TopSpot Internet Marketing
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Clients often ask where they should spend their marketing dollars: online or offline, search or display?
This is the topic of a recent survey conducted by TMP Directional Marketing. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be.
This is the topic of a recent survey conducted by TMP Directional Marketing. When it comes to conducting a local search, where do people begin their searches? They found that search engines top the list of sources used first in local search.
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. WeI'll be sharing part 2 of these search marketing wish...
Gregg Stewart, senior VP at TMP Directional Marketing Every marketing dollar is more precious during recession and must be spent ever more carefully. Marketing budgets will be cut. Here's why: as our market expands to include many more businesses...
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. Independent Local Search Marketing Firms – Some SEMs target local businesses...
Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing Jeff Levick, Director, Global Industry Development and Marketing, Google Jeff Ferguson, Director of Online Marketing, Napster
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
