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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Currently, what is trending is the heightened popularity of data management capabilities on the demand side, best-value selling opportunities on the supply side, and...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. As Cohan explained, they have names like Jim Boykin...

  3. Baidu Paid & Organic Search Starter Guide

    A letter authorizing your chosen agency, if you have one, to manage your account. Your agency is likely to provide funding to Baidu on your behalf, but be warned, isn’t entirely uncommon for small Baidu agencies/resellers to run off with your media...

  4. SEMPO Tells Government: Don't Censor Search Engines

    How can a government agency possibly know what information an individual needs or wants and whether it is being satisfactorily delivered,and how can any government not of the totalitarian variety have the expertise to regulate a search for such...

  5. Mobile Search Marketing for BRIC -- Country by Country

    Formed in cooperation between Xinhua News Agency and China Mobile, Panguso.com is designed to cater to mobile Internet users. Brazil has one of the largest populations of mobile phone users in the world, and mobile Internet access is on the...

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...

  7. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Via the region of interest analysis, we tried to find similar areas that are important for online marketing, in-house, and agency teams that try to achieve the best results via SEM, SEO, affiliation, and social media marketing.