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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. In combination with anemic (or non-existent) video...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced significant growth in mobile traffic when compared to desktop. In 2015 mobile local search volume will surpass desktop local search for the...

  5. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  6. International Expansion: Break Down Barriers With Google+ Hangouts

    This can be difficult on the phone or through email, and online translation services are not always reliable, so face-to-face interaction is incredibly important. If you're an advertising agency or you need to do a pitch of some sort to clients...