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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. Data shows that the migration to online marketing generally starts with the wrong product (i.e.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag about industry achievements or to rail against an unpopular local government issue that impacts your audience, you do run the...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping Product Listing Ads Local Availability Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with...