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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. The core service of a search engine is to help users find...

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Leaders in spend for the flowers and gifts category for desktop/tablet were 1800Flowers.com, ProFlowers.com, and FTD.com – all floral wire service companies comprised of networks of local florists. ProFlowers.com and 1800Flowers.com also maintain...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Assess the Regional Demand for Your Product or Service Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. Data shows that the migration to online marketing generally starts with the wrong product (i.e.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...