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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Hummingbird is to Q/A sites what Google Places was to the Yellow Pages. AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and...

  3. 7 Ways to Make Your Google Search Result Stand Out

    Inline annotations aren't currently supported in mobile browsers. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). Most service industries have the luxury of hand-picking who they ask to...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for longer queries and more slang and colloquial terms. According to a 2012 study from Google and Ipsos, 94...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.