And shoppers are relying less on customer service reps and more on their mobile devices for help while shopping: Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
MOBILE A few reports on mobile advertising and usage. The State of Mobile Advertising, Q1 2013 – Opera Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. GH: Each year on our birthday, we have a huge sale, and announce a new service timed around the birthday celebration.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Customer service issues not handled properly can become amplified very quickly across social media platforms.
Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in...
Answer the above questions and use mobile URLs and dynamic service to best serve your audience. Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Don't expect the content to drive overall sales of a product/service but it should be able to...
Now, it needs to expand the use of its platform for mobile, social, and display advertising. There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and...
Intelligent agents and other apps, mobile or otherwise, need access to data. Make it your job as a post-search guy to not only rock the traditional side of SEO but to also get your business found in the new world of social, mobile, and everything...
Local information and deals will also be a critical must-have factor for effective mobile ad strategies. This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven...
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: If so what have you liked or disliked about the service? Looks like Google is once again trying to sell local business owners who have created...
Consumers don't research a product or service on their mobile and only decide whether to purchase it on that small screen. Mobile PPC, and mobile campaigns overall, also have an advantage over the PC/laptop.
Google finally launched phone support for Google+ Local Pages listings verification, something unheard of for a non-revenue generating service offered by Google. That’s why Google offering support for a service that generates essentially no revenue...
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses nearby. The service depends on local editors to create content and...
Sixty-seven percent of mobile users say they’re more likely to buy a product or service from a site that is mobile-friendly, according to Google. Approximately 40 percent of all mobile searches on Google have local intent, and that number is only...
Regardless of your type of business, practices, and online discipline the convergence of so many forms of marketing, technical change, increased local and mobile adoption and fusion of big data has had an impact on everyone in the industry.
