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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. This can be challenging when you have partner sites that are also bidding on your brand terms - and you have a search results page...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Any difference in rank is likely due the local search results pushing...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. When users visit a search engine, they conduct multiple...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Through published click-through rate data from other sources, Adams said sites will...