Nick LeRoy: I would challenge the starting QB / Basketball / Baseball star from the local college to an eating challenge of some sort. Gaz Copeland: I’m a big fan of Man V Food so maybe running some kind of contest or challenge for local food...
The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. This abundance has not, however, produced standardized mechanisms to facilitate the exchange of rich descriptive...
Personally, whilst I think Mobile Search is generally good on Google in particular, I can find it frustrating when mobile device optimized local results are not returned for queries that, to me, have the same intention - the query 'movies' or...
With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...
For instance, the Taiwan center specializes in vertical search from sports, celebrities, blogs, and forums, while engineers at the China center focus on mobile apps across Yahoo. Shashi Seth, a Google and eBay veteran who joined Yahoo in January...
Someday - Understanding Google Maps & Local Search Local & Mobile Search Here's a recap of this week's columns and news stories for the week of Jan.to Feb.as reported by Search Engine Watch, as well as search news and tips from around the web.
If local search is important, then by design, geo-localized link building is important, too. While most verticals should be on your long-term to-do list, local is a solid area to start. That's why articles in local papers, local directories and...
Google Simplifies Local Search Control By Danny Goodwin Local & Mobile Search Google is adding a "Change location" link to the left panel on its search results pages, making it easier for searchers to find local businesses and provide an accurate...
Take action: Search engines and free tools such as Google Alerts can help you find brand mentions quite easily, but may not afford you the ability to filter results based on influence, authority, sentiment, or reach.
Local search is one of the most underutilized and least understood digital marketing strategies, even though it's one of the most cost effective. Every business needs to claim their local listings through the business centers of local search...
In "Location-Based Services: Discovering Old and New Paths," we looked at a few mobile startups that are blurring the boundaries of mobile local search. In a nutshell, these represent a move from local search as we know it online ("what" and "where...
VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing...
Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation. I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space.
Creative Messaging in a Direct Response World VERTICAL SEARCH Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?
Local search is probably the most important vertical, both for GenieKnows and for search engine users. Having proven they could create their own algorithmic crawler and build their own search index, the company was faced with the absurd challenge...
Black, White, and Blue All Over» VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical marketsThe LA Times is in the midst of an aggressive online product rollout. Search Engine Watch Experts Columns
Local & Mobile Search Media Spend on Search, Verticals, Continues to GrowSearch made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending.
Vertical & Specialty Search We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
