SEO News

Local Search Vertical Challenge

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  1. Making Big Data Smart: A 360-Degree Online View of a Business

    The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. This abundance has not, however, produced standardized mechanisms to facilitate the exchange of rich descriptive...

  2. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.

  3. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  4. Incorporating Geo-Targeting into Your Link Building

    If local search is important, then by design, geo-localized link building is important, too. While most verticals should be on your long-term to-do list, local is a solid area to start. That's why articles in local papers, local directories and...

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Search engines and free tools such as Google Alerts can help you find brand mentions quite easily, but may not afford you the ability to filter results based on influence, authority, sentiment, or reach.

  6. Mobile Search Discovers a New Path: mobilepeople

    In "Location-Based Services: Discovering Old and New Paths," we looked at a few mobile startups that are blurring the boundaries of mobile local search. In a nutshell, these represent a move from local search as we know it online ("what" and "where...

  7. SearchDay | Judging PPC Performance

    VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of local search engines are basing...

  8. The Local Advertiser of Today and Tomorrow

    Local search is a vertical strategy with the rewards of lower leads cost with higher sales conversation. I began writing for Search Engine Watch last year about the benefits and tactics for unlocking the local search space.

  9. GenieKnows Its Verticals

    Local search is probably the most important vertical, both for GenieKnows and for search engine users. Having proven they could create their own algorithmic crawler and build their own search index, the company was faced with the absurd challenge...

  10. Highlights from the SEW Blog: February 25-29, 2008

    Local & Mobile Search Media Spend on Search, Verticals, Continues to GrowSearch made up 31 percent of the $735 million in media billings in 2007 by Microsoft-owned Avenue A | Razorfish, second only to ads on vertical sites at 39 percent of spending.