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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. The system holds a specific ad space while the user is loading a website...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    In addition, the continually expanding knowledge graph provides encyclopedic data to users directly in the SERP – no need for click through, but less shelf space for companies. When it comes to large brands or enterprises that don't necessarily...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. In 2015 mobile local search volume will surpass desktop local search for the first time.

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Will Apple or Google manage to bring out a new gadget before Christmas, who are the big players in your space that might get traction which you can be lifted up by? San Francisco Marketing Professionals, a local working group for all interested...

  6. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    However, a long-tail query for more specific camera accessories – like tripods for a GoPro Hero 3 – will have more organic results and fewer paid and local ads taking up valuable SERP space. In addition to PLAs taking up precious space above the...

  7. Google Maps 'Doctor Who' Easter Egg Lets You Explore TARDIS

    TARDIS (which, for those unfamiliar, stands for Time And Relative Dimension In Space) – you can actually “look inside” to see exactly how it appears on "Doctor Who". It also has its own Google+ page, set up as a local business review, where people...