This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Forward-looking webmasters can prepare their sites for Penguin 2014, 2015, and beyond with well-researched, end-user...
The book progresses to creating sites and pages with an emphasis on SEO. Optimizing For Local Search Search results are customized based on a user's location and mobile continues to change the game. One of the all-new chapters in the book...
This is an interesting development, considering Google has pledged to label Places Search results, as well as link to three competitor sites in Europe, as shown in this illustration: The link, which had been located in Google's "More" drop-down...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Expanding into other results-oriented categories like content marketing or...
How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Google: Disavow Links Even If Removed As A Best...
Furthermore, there is talk of other social sites like Twitter amping up their efforts to get in on the Google Glass action. If you're a local company, focus in on local search results and social media.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Google Play Music Arrives In 7 More Countries – The Next WebNow in...
Discount sites (local coupon sites) Job boards (local job posting sites like elance, odesk, freelancer) Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and...
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen...
Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site. Once claimed, you will get visibility in search results as your content appears in a...
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Managing one site and one SEO campaign is far easier than...
When Baidu introduced Youa, an ecommerce store to go head to head with Taobao marketplace in 2008, Alibaba has since blocked the search leader from indexing its Taobao and Tmall (B2C) sites. If Aliyun becomes the default engine for online buyers to...
Obviously, sites will only rank and appear for media specific queries if they have produced, optimized and distributed that specific type of content on their site and / or across various channels. For instance, does the search engine present...
These types of sites are able to promote a wide range of products and services. Every semi-savvy blogger wants their face next to their content in search results. A two-second search for “mom blog” results in the following:
It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Here are just some of the results for a search on horse meat: Nothing special in that – it only turned into a major news story when the local Council decided to...
Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site. Get them to provide you with a personalized bit of welcome text, their photo and the photos of some of...
Mobile SEO: Managing Googlebot & Your Mobile Sites Mobile s recent changes with regard to social signals, local search and SERP results signify an important shift and focus on mobile and tablet search as, in parallel, mobile and tablet adoption...
We have already arrived at a post-search era when users and visits are coming from an ever-greater variety of places, using discovery-type apps and sites like Foursquare and Yelp as opposed to traditional search engines.
