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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Track the traffic from organic search all the way through to conversions...

  3. 7 Ways to Make Your Google Search Result Stand Out

    Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). pageid=246, don't say anything to the user and won't help your rankings. A general listing without all the bells and whistles just won't...

  4. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. And once you've been knocked into search engine oblivion, it's nearly impossible...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    There's a whole other search ecosystem evolving, composed of social and topical search applications that help a user find more personally meaningful and topically relevant content faster and more efficiently than they ever did with the big engine...

  6. Reality Check: Google Isn't 'Killing' Organic Search

    As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? And I also hope that when it comes down to it, user expectations and demands influence the future of search, not the pursuit of profit by...