The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. Build the authority of your brand through +1's and user reviews.
When we're considering visitors the first thing we need to do is separate the purpose and expectations a user will have when visiting a blog. If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city, it's...
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. The wherecomponent relies on core optimization, the site's...
It is vital to make a great user experience on these pages something the entire organization is focused on. At this stage of the pathway, consumers are ready to buy; it’s vital here to provide a better user experience than competitors to maximize...
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Such applications are designed to provide the enterprise SEO executive with a rich user experience and access...
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
Also, many sites in other neighborhoods – including the search engines themselves – offer user reviews which are more opportunities to build citations in those neighborhoods. Often times, sites in this neighborhood are how-to guides, forums and...
Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? Mobile search and display advertisements should include...
As Google changes the user search experience, it also changes how users interact or don’t interact with your site. What about when Google seems to endorse a site, product or user? Well, aside from the idea that Google is now ranking these pages at...
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...
Yelp is a local review site with more than 30 million user-generated reviews and active communities in 15 different countries. Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings?
If bias or mistakes aren't resolved, user experience of an app or site can be tarnished, affecting overall usage. Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and...
Bing (Free) – Free price comparison engine compiles product data, price, and reviews for user searches. Nextag (CPC) – Comparison shopping site lets shoppers search products, event tickets, real estate, book travel plans, find sales and more.
Solicit guest posts on your blog and get free user-generated content and make friends in your niche. Post them on YouTube, embed the YouTube code on your site, transcribe the video with a cheap tool like CastingWords, post the transcribed content...
The San Francisco-based firm has become popular among consumers for its user-generated reviews and ratings system. Local search and review site Yelp has become the latest technology firm to surge onto the stock market.
Wielding the Force of magnetic content not only boosts authority and relevance with search engines, but it also aids conversion, brand advocacy, and user experience. User-Generated Content (UGC) White hat tactics fight for the greater good of a...
With mobile phones it’s much easier for Google to know the exact location of a user and serve a very targeted local search results. Some of this growth has been spurred by the search engines and their evolution to include new elements of influence...
A conversion simply means that a user completed an intended call-to-action. Add value for the user (Save time, reduce cost, enhance experience, mobile-friendly content, etc. Feature an incentive like a discount off their next purchase or a lotto...
If your organization has any type of creative works in its content, such as books, movies, musical recordings or even recipes, or has store and office locations and local business places, or relies on any time of user generated content in the form...
The reason is simple, it's a credit-based system where a user can enter in their campaign details and retrieve both local and organic rankings for a site. A new user interface boasts cleanliness and simplicity versus the prior version.
