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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    SEO/Site Architecture What are five differentiators that [VENDOR NAME] provides as it relates to SEO performance? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. As an SEO or marketing team, "one of the key things is that you are going to have to work very closely with the IT and development teams...

  3. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. Placing the tag on the site will allow users to view content in their...

  4. Google Supports New Schema for Multiple Business Phone Numbers

    Site owners concerned with local SEO should really be taking a look at it. At the very minimum, most site should use authorship markup. If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for...