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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Destination hotel search results page Optimize the sequence of the hotel search results for each of the top 100 (or even top 1,000...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. This new ad type is the perfect way to reach users...

  3. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They’re also looking to site search data. Site Search. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. McKenna explored a slightly different angle on understanding how...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000 vehicle from another dealer just a few weeks later. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a...

  7. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on...