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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They’re also looking to site search data. Site Search. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. McKenna explored a slightly different angle on understanding how...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000 vehicle from another dealer just a few weeks later. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a...

  4. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on...