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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000 vehicle from another dealer just a few weeks later. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a...

  2. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...

  4. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Considering how frequently images tend to get ripped off from the web, there's always the possibility that Google could attribute the original image to the wrong webpage or site. But does any of this metadata have any impact on Google search results?