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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...

  2. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Considering how frequently images tend to get ripped off from the web, there's always the possibility that Google could attribute the original image to the wrong webpage or site. But does any of this metadata have any impact on Google search results?

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a simplified and streamlined mobile environment. This rings true particularly for local search marketers as...

  4. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In that regard, it's still important for webmasters to ensure their sites also rank well to appear on those different parts, whether it's the local listings, or ensuring their new site is appearing correctly in Google News.

  5. 6 Essential Elements for Mobile SEO Success in 2014

    They will only make a site appear cluttered on mobile devices and cause pages to load slower. Have a Mobile-Friendly Site In 2014, a mobile-friendly site, whether responsive or dedicated, will be fundamental to a successful mobile SEO strategy.

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop.