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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000 vehicle from another dealer just a few weeks later. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a...

  2. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...