Social/Mobile/Local marketing (that thing people call SoMoLo) We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
Search results are customized based on a user's location and mobile continues to change the game. It's a great reference while you're building a site," Jones said. Other chapters focus on site architecture and server-side issues like rewrites and...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business.
I suggest reviewing the video, image, and mobile sitemap extensions section. Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google.
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We built BOTW UK to bring our web directory services to users and site owners in the UK.
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
Blocking bots from a mobile site is a dated strategy and can actual hurt you when users search for a mobile version of your site. The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. As site visitors become more sophisticated they are going to look past (and flat out ignore...
Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki Levahi, CEO of mobile site development and optimization firm Gumiyo. Its impact on mobile and local search was the focal point...
Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. For example, you’ll find differences in how Yandex, Baidu, and Naver...
A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size. On the other hand, if the site is a dedicated mobile...
From March 25 to 28, SES New York will get you up to date on all the latest developments in search engine optimization, pay-per-click advertising, social media marketing, analytics, video marketing, mobile marketing, local search, and much more.
