As Google mentions on its Inside Search site Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. As a result of this promise of higher CTRs and higher rank, many marketers...
Anytime you have a positive interaction with a local business, provide a review on your site or offer to give a testimonial. So you can work to build a link from their site to yours, which will clue Google into your own local authority
Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we produce on their blog is a “wedding venue of the week” post. Chris Dyson: Find people who have a similar objective to your own such as...
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. What hasn't changed is a business's need to get ahead. Don't skip name, address, phone, business description, events, offers, and other...
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. You can visit here to being setting up your...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Nearly every business today must decide how much to spend on search engine optimization (SEO). The question every business professional must ask is, "How much will we spend on SEO? The cupcake business and the SEO agency will decide on the scope...
Yelp has remained a leading review site for local businesses for quite some time. You can do this by either unlocking your business, adding your business if it was not detected by Yelp, visiting your already unlocked account, or taking steps to...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Getting your site crawled. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
By investing in new asset creation you give your audience important signs of life around your business, increase your thought leadership in your industry, and also leave a little something for the search engines to find and rank you for.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. In order to set up your Google+ Local account, you need a Google+ Business Page.
Google Places for Business gets a new interface with more Google+ integration. Try one or some of these combinations in Google AdWords to find the optimal formula for small business. A new Google Places for Business interface rolls out.
But to the average small business owner these constant changes are mystifying or even maddening. Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster.
The more you understand ROI, the better you can calculate your future in business. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan...
Though a more SMB-rich marketplace serves Google, it doesn't necessarily preclude the program's merits, argued Shuki Levahi, CEO of mobile site development and optimization firm Gumiyo. A user half a mile from business might be more important than...
