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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. In the age of location-aware, semantic search, it's ever-important to have the search...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to build a new business that will do SEO right. With the business model and process elements covered, now is the...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns.

  4. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site. Additionally, Google prefers responsive web design because...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.