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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. And if you incorporate site links into your brand ads, your ad...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  3. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets foot traffic. Yelp Trends can also help a business owner expand into related territory to try...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How do you ensure that locations that are no longer in business are removed...

  5. Nuances of Spanish Language Search Marketing

    They also differ in terms of search marketing for ways of conducting business and responding to search queries. These countries also vary in they conduct business by formality. Relationships in the business are usually seen as more important than...

  6. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. In the age of location-aware, semantic search, it's ever-important to have the search...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to build a new business that will do SEO right. With the business model and process elements covered, now is the...