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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Site owners concerned with local SEO should really be taking a look at it. At the very minimum, most site should use authorship markup. If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Many elements are required to do well nowadays need to be built-in to your...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Considering how frequently images tend to get ripped off from the web, there's always the possibility that Google could attribute the original image to the wrong webpage or site. But does any of this metadata have any impact on Google search results?

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Working with the PR and creative teams, she put up a quick landing page on the site where they could acknowledge the situation and answer questions. Make yourself available: Don't make consumers come to your site to contact you.