SEO News

Local Search Site

RSS
  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. This new ad type is the perfect way to reach users...

  3. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They’re also looking to site search data. Site Search. If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. McKenna explored a slightly different angle on understanding how...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Finally, as it is may not be possible to fully replicate JavaScript functionality via static pages, this means you are in effect creating a separate, slightly different site for key organic landing pages, which again adds workload.