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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Even when people implement it right the first time, they don't keep it correctly implemented when, for example, lots of different people...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000 vehicle from another dealer just a few weeks later. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a...

  3. How to Use Google Analytics Site Search Reports

    The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. Setting Up Site Search Reports To set this report up, navigate to the Admin, then the View Settings for...

  4. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. Placing the tag on the site will allow users to view content in their...