If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. But courting a fragmented SMB market (direct and through re-sellers...
The ministry claimed that Google currently has too much control of the country's mobile industry and is using its stranglehold to hinder competition in the market in a white paper. The white paper claims the search giant is discriminated against...
More realistically, Google might implement a paid model for geo-targeted searches such as finding listings for businesses which are nearby, when mobile location services are used. With its mapping solution at an all-time high, Google is likely...
If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. What is surprising is the number of advertisers who are neither engaging in mobile nor preparing for what’s to come.goals:
Researching a new market, customer, or channel can be wildly inefficient. EConsultancy, based in the UK, produces original research and compiles third-party data with market data, best practice guides, supplier selection, template files, trends and...
Instead, they both identified a gap in the market and used the scale of Facebook to reach consumers. When it comes to 2013 planning, pinning boards with local, Pinterest, and social media with mobile in mind is the trending fashion, according to...
More searchers are using their mobile devices and tablets to search for your products and services. Because your keywords are likely to have a different performance on mobile devices, separating them from search and testing them can give you the...
Google recently released a market analysis stating that 80 percent of mobile searches are conducted in the spur of the moment. On their PCs, their tablets and their mobile devices. While it isn’t the year of the mobile yet, it looms.
It remains to be seen if the collaboration will extend into an offering for advertisers at this point but Baidu is certainly making strategic moves with key players to dominate China’s mobile search market.
Better performance, coupled with richer formats and creative elements, like video, will be the principal social ad market growth drivers,” said Jed Williams, analyst and program director, Social Local Media, BIA/Kelsey, at the time.
Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are witnessing as newcomers start to take local mindshare from the legacy players, it’s likely that both mobile and...
As Google vies to maintain their dominance of the online advertising market, they made a play today for a bigger chunk of the mobile ads pie. Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be...
We're very optimistic that this will be the form that search will take in the near future, but also that it will become the main way that people interface with the Web, whether on their PCs, laptops, tablets or mobile phones," Kuo said.
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
That being said, if you market other relevant items they will also sell around Valentine’s Day so don't count your products out. You need to start capitalizing on mobile traffic this year. If your business offers any of the following services below...
Target market is businesses looking for a clever, memorable way to get a URL or QR code in front of people. Ask the client to give you a list of every organization (national or local) they are members of, contributed to, partnered with, donated...
It’s good to know that the Windows Phone users in this country will have familiar Yandex search on their new devices,” said Tigran Khudaverdyan, Head of Web Portal and Mobile Services at Yandex. Launching Windows Phone in Russia, our goal was to...
South Korea is another market similar to China where local search sites dominate. Additionally, Daum said the number of local advertisers for its local search services has been increasing rapidly. Because local search engines focus a lot on PPC and...
New ways to discover great apps on Android Market - Google Mobile Blog Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device - comScore A better app for your mobile browser - Twitter Blog
Even though Baidu dominates the country's search engine market, the mobile search niche may be more open to competitors. In addition, mobile manufacturer HTC recently launched a new smartphone for the Russian market with built-in Yandex search.
