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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when you really don’t have the team, process, or proven results for that service. I tried to focus on culture and a cool working environment, but...

  2. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    The core service of a search engine is to help users find the information they seek, and thus it is in a search engine's general economic interest to provide the fastest, most comprehensive and most relevant search results possible," Google said.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? What can you tell me about the service side of [VENDOR NAME]'s platform? Service Package What service level agreements (SLAs) come with the platform? Choosing a local search automation vendor can be...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. Google continues to make this increasingly so, with local branded...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its progress in the retail space, including rate of adoption, advertising spend, click-through rate...