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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of...

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. Search is the largest mobile local revenue component and will remain so through the forecast period.

  3. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Number of sales/leads (42 percent) Number of sales/leads (49 percent) Agencies practicing SEO are most often using it to generate leads and drive traffic to the client website, said respondents. However, agencies overall are more concerned with the...

  4. YouTube TrueView Ads a Recipe for Success for BBQGuys

    With reviews and product ideas delivered in easily digestible bits, ShoppersChoice has seen a steady lift in conversions, and an increase in quality sales leads. The YouTube channel delivers quality leads and drives tremendous traffic to our site.

  5. How to Use QR Codes for Better Conversion Rates

    Serve a business objective (Generate leads, retain customers, drive traffic, etc. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can...