But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. Though tablets and smartphones are both considered...
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now...
Such sharing will provide instant marketing, negative or positive, for whatever establishment or event the user is at. Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. Build the authority of your brand through +1's and user reviews.
Google doesn't inherently know this, but leverages it's massive data set of user behavior (such as clicks/dwell rates), human reviewers and semantic interpretation of content to connect search intent to relevant content/media types.
The QR code should links to a place where the user can leave a review. It is vital to make a great user experience on these pages something the entire organization is focused on. At this stage of the pathway, consumers are ready to buy; it’s vital...
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Such applications are designed to provide the enterprise SEO executive with a rich user experience and access...
Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or activity with lesser volume on Foursquare.
How can we as marketers and SEOs adapt to this change in user behavior to make sure our products, brands, and information is discoverable via non-search (i.e.not involving a visit to Google.com) interaction?
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
Both Google and Bing want to rank websites that are worthy of rank and have shown a history of providing a quality user experience for search queries that they may rank for. In the long run, the brand names secure rankings through depth of content...
Think of crawling a user’s social and open graph connections across hundreds of thousands or potentially millions of nodes for every search. This is a simple example that illustrates the difference between the kinds of results Graph Search returns...
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Authorship also became a key opportunity as the importance of influence, recommendations and author content began to be shown in personalized...
Although not a major change that directly impacted the actual contents of the search results like many of the other changes rolled out in 2012, the shift reflects Google’s ongoing willingness to tinker with layout and user experience in the SERPs...
Reviews are scored on a 30-point Zagat scale, which is derived by averaging individual user ratings, based on a 3-point scale and multiplying by 10. Google+ Local is a powerful tool for small businesses targeting local customers because it combines...
Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user intent and landing page.
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...
He takes a stab at what Google will do with Frommer’s in a recent article: the obvious guess is that Google will Zagat-ize Frommer’s, de-emphasizing professionally-produced content in favor of user-gen stuff, which is both cheaper to produce and...
Yelp is a local review site with more than 30 million user-generated reviews and active communities in 15 different countries. Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings?
