With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords with the "+" sign must appear in the user's search exactly or as a close...
If Google and other Search Engines can see your Bio, Expertise, Company and Location categorized and ready for them to pull and deliver to a user, why wouldn't this be a good idea? You can see we also have breadcrumbs in search results in Bing...
But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. Though tablets and smartphones are both considered...
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now...
Such sharing will provide instant marketing, negative or positive, for whatever establishment or event the user is at. Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. Build the authority of your brand through +1's and user reviews.
Google doesn't inherently know this, but leverages it's massive data set of user behavior (such as clicks/dwell rates), human reviewers and semantic interpretation of content to connect search intent to relevant content/media types.
The QR code should links to a place where the user can leave a review. It is vital to make a great user experience on these pages something the entire organization is focused on. At this stage of the pathway, consumers are ready to buy; it’s vital...
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Such applications are designed to provide the enterprise SEO executive with a rich user experience and access...
Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or activity with lesser volume on Foursquare.
How can we as marketers and SEOs adapt to this change in user behavior to make sure our products, brands, and information is discoverable via non-search (i.e.not involving a visit to Google.com) interaction?
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
Both Google and Bing want to rank websites that are worthy of rank and have shown a history of providing a quality user experience for search queries that they may rank for. In the long run, the brand names secure rankings through depth of content...
Think of crawling a user’s social and open graph connections across hundreds of thousands or potentially millions of nodes for every search. This is a simple example that illustrates the difference between the kinds of results Graph Search returns...
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Authorship also became a key opportunity as the importance of influence, recommendations and author content began to be shown in personalized...
Although not a major change that directly impacted the actual contents of the search results like many of the other changes rolled out in 2012, the shift reflects Google’s ongoing willingness to tinker with layout and user experience in the SERPs...
Reviews are scored on a 30-point Zagat scale, which is derived by averaging individual user ratings, based on a 3-point scale and multiplying by 10. Google+ Local is a powerful tool for small businesses targeting local customers because it combines...
