It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Print yellow pages (PYP) usage may be down, but...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...
This is the topic of a recent survey conducted by TMP Directional Marketing. Here's the breakdown: Search Engines (31%)Print Yellow Pages or . It is even on Google's list of forbiddens on its spam report - (http://www.google.com/contact/spamreport...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing My 2008 wish is for more influence over sites' Quicklinks in Google's natural results, like being able to choose which pages and anchor text show up with more certainty – even if it comes at a...
Gregg Stewart, senior VP at TMP Directional Marketing Building Smarter Landing Pages For Stronger Leads, Search Engine Land With the search engines, dwindling transparency is of concern, both in PPC pricing and organic results.
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
