According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. The best tools go even further, leveraging automation and scalability to empower...
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable...
As with any new technology there are potential stumbling blocks for those interested in creating, maintaining and optimizing local Facebook pages for Graph Search including scalability, compliance, and resources.
Focusing an entire organization on the importance of quality local landing pages is daunting, but has big potential impact: This section focuses on local landing pages for brands in the travels sector and how I think they should be approached.
When optimizing website assets to appear in search results that promote conversion, make sure to create optimized landing pages to receive these visitors. These assets become powerful landing pages that should also be used to advance to the next...
In fact, in all of 2012, our number one referral was Facebook, sending us 8,321 visitors who averaged over 3 pages per visit and over 3 minutes per visit. Google+ is also tied to Google Authorship which is becoming a more important factor in search...
Basic SEO for Facebook Fan Pages If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location. The Graph Search algorithm will serve results based on...
So, it is necessary to have a Google+ Local and Bing Local listing in order to take advantage of the valuable real estate at the top of these search results pages. Google and Bing have allocated the top of their search results pages to local...
For example, when someone follows your brand page on Google+, this can cause your pages to rank higher in the search results for that person, and that person only. The first thing to look at is the number of indexed pages, in this case, 887.
Because Google likes to show just a few pages for each domain in the top-10 it is likely to take its place. Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on...
Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them. Understand which keywords are trending on Twitter and promote mapping pages.
Google added reviews for many local queries from recently acquired Zagat and Google+ pages. Over the course of this year, Google rolled out a number of enhancements that collectively we are calling – wait for it – enhanced search results.
A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text. Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well for each keyword or keyword...
Even if all keyword data and the Keyword Tool were taken away, I can still look at actual search results pages to see what the algorithm thinks users want. John Cole: I got into search marketing in the late '90s when I had a side business designing...
Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user intent and landing page.
From conversations on one of the Google forums, a Googler suggested that because the pages were substantially similar from site to site (there was localized/localised spelling variations, but not a great deal more variation), that they didn’t...
As Google expands beyond general search into content development in key search verticals, FairSearch.org encourages government officials to look closely at its ability to use its dominance in search and search advertising to steer users away from...
Our "long-tail" web and search footprint required an SEO solution with the ability to track pages, keyword ranking, backlinks, web analytics, competitive intelligence, social media impact, and other data.
