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  1. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Maintain accurate product and pricing information with relevant landing...

  3. Expanding from Local to National SEO with Google Trends

    Building out landing pages that target these areas and localizing your link building efforts will give you a better chance at achieving results. Many have already mastered their local SEO strategy and have no idea where to go from there to...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    It also drove TravelOK.com to rank second highest in terms of pages viewed per visit. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and...