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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. Kalkman and Dutton manage a multitude of marketing channels, from television...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making...

  3. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Essentially, socially advocated mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers. The biggest advantage Google has is its integration with other Google properties, like in its search...