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  1. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.

  2. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...