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  1. Local Search Listings: Most Relevant Search Results Regardless of Medium

    This is because on-the-go consumers are hyper-influenced by location and are willing to trade business name for category specificity. The organic web results section still has a respectable amount of relevance and trustworthiness, primarily due to...

  2. Copyright Law: What Search Marketers Should Know (Part 2)

    Sometimes search engines can be hyper-reactive to DMCA takedown notices when they come from a 800-pound gorilla of a business. Being ignorant of, or indifferent to, copyright law could eventually wind you up with one or more increasingly...

  3. The Blogosphere Sounds Off on Hyper-Local

    How to maintain the advantages of hyper-local in a scalable online business model has proven to be a sizeable challenge. In the wake of discouraging news from hyper-local destination Backfence.com (in some ways this served as a testimonial to the...