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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Managing your listings well Being listed in directories like Yelp (especially now that we are seeing a boost for directory listings) Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. With the business model and process elements covered, now is the time plan...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your map listings across Google, Yahoo, and Bing with same valid business data. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and...

  5. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...