It continues with the importance of local directory listings, like ReferLocal, and how to make the most of them. Optimizing For Local Search Search results are customized based on a user's location and mobile continues to change the game.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. The screenshots show what appears to be a similar...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. For example, on a search for Nokia, Aliyun’s SERP delivered...
Merge or remove duplicate listings: Often, when customers don’t find a location page when they attempt to “check in” they will create a Place on Facebook, which are separate from pages, creating duplicate listings with potentially incorrect or...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
Since August, Google has been serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing.
The obvious opportunity is to charge for sponsored listings much like AdWords. This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear.
By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry, thereby increasing the number of businesses actively using Google+ Local. Google finally launched phone support for Google...
Product listings / shopping for buying signals. Users are entering “queries” – phrases that match specific search intent – and Google attempts to match that intent based on search data, click data, and heuristics, and then serves richer (and...
Google and Bing have allocated the top of their search results pages to local listings, when a search has local intent. This is where Google+ Local and Bing Local listings come in. A well-executed local SEO strategy means that you have both a...
User’s eyes are drawn to maps and local listings. The growth in mobile and the continuation of localization of search results will put pressure on financial services firms to put a more finite value on offline conversion metrics.
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Big data and local search Authorship also became a key opportunity as the importance of influence, recommendations and author...
In addition, it's possible that Google will reduce the number of organic listings on page 1. Google will continue to feature its "money-making" products in search results. 2012 has been an exciting year for search marketers.
However, if on the same page you have two different listings (your root and an interior page), then these listings will count as two separate impressions. In a nutshell, Search+ personalizes your search results.
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. Optimizing content for the local language and culture will help appear higher in...
The user types in a short phrase indicating their current need, and anywhere from 10 to 25 listings appear, all vying for that user’s click. Once you’ve identified your ideal customer, it’s time to view the search engine results page (SERP) through...
Awesomely, you go after these new links in listings. If I am in Vegas, I can (and DO) get local results for a search that is not in my city. Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local...
Back in the day, you could usually depend on top listings to be authorities. Sometimes you get lucky with a search and the first results are true authorities. Also see: Link Building for Local Search My current combination consists of about half...
