Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. Google officially rolled out its local carousal results to all U.S.users last week for...
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
In general, SEOs agree the key factors driving local search results boil down to: Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers...
You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward gesture-controlled navigation and image-focused results. You're looking for multiple pieces of information on the...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. The way that this content and data is structured and presented in the SERP’s is the focus of my article...
The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local authorities. I’ve had great experiences involving local link building...
Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked. And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their...
On search engines, it's all about the keyword. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. Keywords connect a searcher's search terms to relevant ads created in AdWords.
Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we produce on their blog is a “wedding venue of the week” post. His series is a good example how to incorporate local and topical terms...
As of last count, there are 60+ known commands, which, when typed or spoken will generate results cards. For example, ask for a stock quote, the definition of a word, the square root of pi, who directed "Gone with the Wind" – and you'll get results...
You can see we also have breadcrumbs in search results in Bing organic listings: It's fairly easy to mark this up – and it provides extra links in the search results that can increase your organic click-through rate.
This means that Yahoo Local has a search engine results page. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all...
In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query.
to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Often, Google displays its answer to the question in the form of "cards" at the top of search results while it relays the...
Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. This prospect creates fear for many small businesses who depend on...
By considering mobile consumers' preferred method of conversion, you can make simple yet powerful changes in strategy and creative that can amount to big results. But when a tablet user accesses their device to search for information, browse...
