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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based...

  2. 4 Google Changes and How Online Merchants Can Adapt

    Build content and product information around user needs. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts...

  3. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords with the "+" sign must appear in the user's search exactly or as a close...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale the computationally intensive searches across millions of concurrent users.

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? Once a mobile holiday shopper has been driven to visit a...

  7. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...