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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. This is bigger than just keywords and keyword research. Many companies net out in the middle – high profile executives and writers or product people are...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. PLAs in 2013: The Research Marin’s research shows retailers increased PLA spend in 2013 by nearly 300 percent.

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). The local information shown in these ads gets pulled from the product...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. The climbing popularity of consumer showrooming – checking prices and product information while shopping...

  5. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  6. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    As with many product launches, the rollout will be gradually completed over several weeks. A user searching for a generic term on their mobile at 6:30 p.m.may well be a commuter performing research. I've been writing about search engine marketing...