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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    The conference's keynote speaker is Bing's Senior Product Manager Duane Forrester, who will share trends on search over time and across platforms. Lorna Candy: Our research with the industry tells us there is a continuing need for very focused...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. These people are searching for business hours, directions...

  4. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    You have a great idea or product, some money to invest, eager customers, and great workers. This is bigger than just keywords and keyword research. Many companies net out in the middle – high profile executives and writers or product people are...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. PLAs in 2013: The Research Marin’s research shows retailers increased PLA spend in 2013 by nearly 300 percent.

  7. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). The local information shown in these ads gets pulled from the product...