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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. One of the most interesting questions is whether Google...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  4. How to Build Your First Content Marketing Strategy

    From the client side, we'd be focused on the product: a professionally designed site that aligns with our brand and presents us well to our audience. A web designer, for example, would probably consider features such as brand consultation...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    Product Manger of Maps, he explicitly – yet subtly – makes the distinction between what Search and Maps are to be used for: Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.