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  1. Search Engine Marketing Checklist for Hotel Marketers

    Search Engine Optimization A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns:

  2. SEO Is No One-Trick Pony

    Usability/Conversion Rate Optimization If it so happens that my "SEO company" happens to spend considerable time in usability/conversion rate optimization, then so be it. Finding the keywords/themes of this content is the art/science of SEO (you...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Google said the latest update would make local search more closely mimic traditional organic...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Site Search. Commercial investigation" makes up about 10 percent of...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. A series of themed "Champagne Roundtables" will give you the opportunity to ask...

  8. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. The key to search marketing in Latin America countries is knowing the local...