He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile...
Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via Siri and other apps on their smartphones. Well, here are seven tips to guide you through the app-and-mobile storm on the horizon to the...
This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.
By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...
But mobile landing pages also benefit advertisers by allowing them to track how mobile users prefer to interact with the brand or product, based on the multiple access points available within the mobile landing page (e.g.map and driving directions...
Add maps and directions. Instead, write mobile specific ones by taking search queries into account to understand searcher intent. Because your keywords are likely to have a different performance on mobile devices, separating them from search and...
Up to 84 percent of respondents reported they also use mobile search to look up business locations and access maps or driving directions. According to the report, searchers show a strong preference for information related to local contact and...
Click to call, map and driving directions, coupons or social feedback functionality are all quick and direct actions that mobile creative can drive. As we learn more about user behavior regarding mobile search, it will allow advertisers to better...
This is followed by hours of operation, maps, website URL, distance to business and driving directions. The growth of mobile-local search is driving more category-based searches. Combine that with local listings’ impact on how businesses and brands...
We're seeing favorable metrics for what we call secondary actions (calls, directions, etc.to the tune of about 37 percent of those clicks. And local search ads – as they're so conducive to mobile devices and the ways we use them – will see the...
Push secondary business objectives: Drive leads, show directions, promote gift certificates, or simply provide contact information. This year will be mobile’s year” has been the most common prediction in the online advertising circuit seemingly...
We talked about Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals. Last month we explored Foursquare's evolution into a local discovery engine -- representing a trend in mobile local search apps.
Gearing up: Biking directions added to Google Maps for Canada - Google LatLong Local & Mobile Search Local Will Be Prime Driver Of Rise In Mobile Ad Spending - paidContent Optimize And Analyze For Mobile, part 2 - Google Analytics Blog
Maps: Maps, driving directions and traffic information "so you can find where you are and get where you are going". Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android...
Based on the native interest across the web for these types of items, GE could go in any number of directions that would engage the environmental constituency, such as: The festival is packed with sessions covering PPC management, keyword research...
The latter is indicative of important local tie-ins to mobile search, and was present in each of Apple's on-stage demos. This involves the growing "apps vs.mobile Web" debate that's driving the products we use and how we search on the mobile device.
While SEOs are veering off in all sorts of directions, those who prefer PPC are far better at focusing on one problem and giving it their full attention. Approximately 5,000 marketers and search engine optimization professionals attend SES New York...
Map Your Way quick access to maps, driving directions and traffic information, plus an improved auto-locate feature. On the heels of releasing a more optimized mobile browser search experience, Bing is now releasing its mobile app for Verizon...
