The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
Mobile isn’t just for finding local merchants to start the shopping experience. Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites.
Search results are customized based on a user's location and mobile continues to change the game. Optimizing For Local Search One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how...
Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business.
It seems that many search marketers have not caught up to the mobile revolution, however. Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search...
I suggest reviewing the video, image, and mobile sitemap extensions section. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website...
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. However, close proximity is more important in the UK, as 12...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. They have the opposite problem of Google: Thousands of "feet on the...
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We need to step up our offering to stay competitive in the Local space, so we are redoing a lot of the categorization and making big...
