While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive design since a ton of your local searches will be on mobile devices. ReachLocal will set you up with a web presence and an online...
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? With the rollout of the Google Carousel, there is no doubt these two search giants are...
Blekko says many of the features on the tablet app are available for iPhone and Android smartphone users, but recognizes that the intent behind mobile and tablet usage varies. While tablets are more focused on media consumption around the home and...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Rich snippets provide the user with only the important I think if an...
Social/Mobile/Local marketing (that thing people call SoMoLo) Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked. Google Maps (and its Yelp-like counterpart, Google+ Local) have...
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Some will benefit most from local optimization; others are geared towards mobile search. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search?
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. I've been reading, and thinking, about the marriage of schema and Mobile.
You might find others in Asia who prefer mobile payments. The next largest growth area internationally is mobile payments. Both MasterCard (MasterCard Mobile) and Visa (V.me). According to a report on Global Online Payment Methods by yStats.com...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. This revelation affects everything from targeting strategy to mobile ad creative.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled...
Mobile isn’t just for finding local merchants to start the shopping experience. Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites.
Search results are customized based on a user's location and mobile continues to change the game. Optimizing For Local Search One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how...
Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard? Mobile is NFC supported? Mobile has cellular radio? While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be...
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
