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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Revenue-Boosting Mobile Campaign Elements for Local

  2. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users...

  3. Introducing the Local Marketing Adoption Curve

    Local marketing success is dependent across search, social, and mobile - a complex ecosystem that is always on and always changing. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations They weren't playing craps or blackjack — well, they may have been...

  5. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? Mobile Capabilities Is the locator optimized for a mobile experience? How will our pages be optimized for a mobile experience? Performing well in local search depends on many different tactics, so...