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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    SEO marketing finally matured in 2013. SEO has always been the most predominant channel in online marketing and it always will be. This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business...

  4. Expanding from Local to National SEO with Google Trends

    Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on a national level. Applying Google Trends to your internet marketing campaign provides you the opportunity to...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results.

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    I recently sat down with Fishkin to get his thoughts on SEO, content marketing, link building, and email marketing. Email Marketing and SEO Furthering Fishkin's point, SEO can also benefit from marketing automation, a form of email marketing, by...