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  1. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    Conversions on tablets are very similar to those on desktops, and the average order value is higher because the economic status of tablet buyers is on average higher than the average desktop user. TrueView is a program where retailers don't pay for...

  2. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. In looking back through all my Search Engine Watch articles, I...

  3. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. This has most recently been evident in the category's...

  4. SearchDay | How to Communicate SEO Value

    The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI.â””With the current economic climate leading up . Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy...

  5. SearchDay | Use Online Public Relations for Link Marketing

    Use Online Public Relations for Link Marketing LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. And during this transition time, the Google CEO will give a speech about...

  6. Where's The ROI?

    You're going to be amazed at the information you'll have at your fingertips, and the possibilities for growing your business, even in tough economic times. Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics...

  7. SearchDay | Economic Depression 2.0

    In Tough Economic Times, Whither Search? Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Is search insulated from our economic meltdown?

  8. SearchDay | In Tough Economic Times, Whither Search?

    In Tough Economic Times, Whither Search? Is search insulated from our economic meltdown? SEARCHING FOR MEANING The news about our world's economic conditions aren't just bad, they're insane. Microsoft Launches SearchPerks; Like Credit Card Rewards...