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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  3. How to Build Your First Content Marketing Strategy

    Or perhaps you have an analytics program (like Google Analytics) installed on your website? Helps your site rank well in search engines. Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, mastering effective use of keywords is one of the simplest ways to run a highly relevant PPC program. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online...