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Local Search Marketing Gregg Stewart

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  1. How to Use QR Codes for Better Conversion Rates

    Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Since Google recently removed third-party reviews and listings from their Places pages, directing reviewers to...

  2. Focusing Your Message from National to Local, Part 1

    Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories...

  3. Mobile Coupons Offer Multiple Benefits

    As local search continues expanding how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage tried and true marketing techniques to grow market share in an increasingly complex media environment.

  4. Should Local Marketers Get Twitterpated?

    As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way sales and marketing happens for local merchants. I've seen some innovative examples of quick-serve restaurants that...

  5. Integration in a Decentralized World

    I asked them if they were measuring the offline conversion to sale from telephone inquires that their national and local search campaigns were generating. Given that 39 percent of sales follow up from an online local search happens via telephone, I...

  6. Local Search Tactics for Tough Economic Times

    Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers. What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit...

  7. User Ratings and Reviews: Join the Conversation

    In "Local Search Lives or Dies by User Reviews," we discussed how social media and ratings and reviews were beginning to meld with local. Yelp couples a simple local search interface with local content and reviews to help users pick merchants and...

  8. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  9. Making the Most of Your Local Search Marketing Dollars

    Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Local search: 11 percent Now let me see if I can get this right: universal search begat blended search, that when combined with collective interest...

  10. Getting to Know Local SEO

    Local SEO is a vital marketing strategy for any business trying to reach their consumer base. Local business listings have made their way to the top of the first page in SERPs due to the pervasiveness of universal search.

  11. SEW Experts: Getting to Know Local SEO

    In today's vertical search column, "Getting to Know Local SEO," local search expert Gregg Stewart shows how the channels consumers are using to search are changing. Local SEO is a must for businesses that sell products locally to a specified...