Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Since Google recently removed third-party reviews and listings from their Places pages, directing reviewers to...
You can read "SMB Must-Haves in 2011" by Gregg Stewart, President of 15miles. Local Small Businesses and Social Media Marketing Davanti Digital Media, a full-service digital marketing agency specializing in social media solutions for businesses of...
Now that local search is ingrained in us, Google has changed the way it shows results on the SERP by putting increased relevance on local listings. You may have made your resolution for 2011, but do you have ready your marketing-strategy checklist?
Join local search experts Gregg Stewart, Curtis R . If you're new to search marketing be sure to prep yourself for the rest of the conference when he puts everyone on the same page with his Introduction To Search Engine Marketing.
In "Focusing Your Message from National to Local, Part 1," we determined focused messaging for both corporate and franchise outlets across a variety of interactive marketing solutions. So now that you've deployed monitoring, the next step is to...
Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories...
Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Offline media is still their primary local business resource, 40 percent prefer print directories while only 24 percent prefer search engines.
As local search continues expanding how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage tried and true marketing techniques to grow market share in an increasingly complex media environment.
Gregg Stewart (@greggstewart) Local & Mobile Search SMB Search Marketing Search Engine Optimization Search Advertising Social Media Marketing The Search Industry SEM News Nathania Johnson (@nathaniajohnson)
As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way sales and marketing happens for local merchants. I've seen some innovative examples of quick-serve restaurants that...
I asked them if they were measuring the offline conversion to sale from telephone inquires that their national and local search campaigns were generating. Given that 39 percent of sales follow up from an online local search happens via telephone, I...
Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers. What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit...
In "Local Search Lives or Dies by User Reviews," we discussed how social media and ratings and reviews were beginning to meld with local. Yelp couples a simple local search interface with local content and reviews to help users pick merchants and...
In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...
In today's vertical search column, "Offline and Online Conversions Tracking: Increase Your ROI," local search expert Gregg Stewart explains that tracking conversions -- both online and offline -- can be tricky, but it is an important part of any...
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Local search: 11 percent Now let me see if I can get this right: universal search begat blended search, that when combined with collective interest...
In today's vertical search column, "Making the Most of Your Local Search Marketing Dollars," local search expert Gregg Stewart explains that the question isn't "either/or;" it's about how much of each.
Local SEO is a vital marketing strategy for any business trying to reach their consumer base. Local business listings have made their way to the top of the first page in SERPs due to the pervasiveness of universal search.
In today's vertical search column, "Getting to Know Local SEO," local search expert Gregg Stewart shows how the channels consumers are using to search are changing. Local SEO is a must for businesses that sell products locally to a specified...
