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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. Here are five great questions to ask a potential search marketing employee. SEO or search marketing (PPC was not invented, just...

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. Young Search Professional of the Year: Katie Donabedian, Digital Marketing...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. Even with this knowledge, it can be difficult for us to focus our...

  6. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). It was crazy and intense, and for those in the search world, there were many missed...

  8. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Any difference in rank is likely due the local search results pushing other results down on the SERP, said the report. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience...