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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. Straight translations of keywords aren't always effective, as customers might...

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  3. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    App developers who want to hone in on the value of local search should avoid business listings' noise and create a single and dynamic business identity for users starting with the business NAP. Supplement Advertising Content With Business Listings

  4. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings, though consumers will still find these items in organic search results. Google does indeed have the right to ban product categories from...

  5. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Interestingly, while we have long been told social will be huge for shopping (presumably because your friends’ purchase recommendations are more valuable than impersonal search listings), shopping is actually the scenario in which users use social...

  6. Local Search Listings: Most Relevant Search Results Regardless of Medium

    More brick and mortar national brands are realizing that online local search business listings are not advertising, yet they need to be part of their marketing efforts because without providing consumers name, address and phone number (NAP...